Over the years fashion among music artistes has been a major influence to the masses. Most people model their life style after their favorite artiste. Some years ago it was unheard of for a super star to put on a native attire in a music video. In fact, foreign attires were just the best for any concept until recent times. A trace of Africa was found in many video shoots. African outfits were “swagerlised” and currently making headway in the music industry. The likes of Wizkid (Mr. star boy), Yemi Alade, Clarence Peters and the rest became so into African outfits and concepts. The album-art of Wizkid’s “come closer” says it all – a total African inspired concept.
The brain buster of them all is Adekunle Kosoko, popularly known as Adekunle Gold – an Urban Highlife music artiste and a graphic designer. His distinctiveness in style and taste separated him from the rest. Although he was signed into YBNL (a record label filled with rap artistes), it didn’t change a thing. His special love for Adire (tie and dye) is mind blowing, it has gained him a special places in the hearts of his fans (like me…lol!) and his #urbanadire hash tag on instragram has seriously been trending. This has gained him some nice modeling contract like that of Ile Ila (@ile.ila on instagram) a wonderful native couch (made with African fabrics) designer.
The shift is apparent and fashion is evolving into culture. A time will come when a complete western attire wouldn’t be admired by many. I have already started changing my wardrobe because a big thing is about to hit Africa big time!